Coffee Marketing: Understanding the Consumer

Coffee Marketing: Understanding the Consumer gives marketing professionals an in-depth understanding of coffee consumers. Coffee Ed provides an insider perspective on who consumes coffee and what consumers are looking for in their coffee products.

Course Topics:

• Current and historical trends in the coffee industry
• Tailoring marketing efforts for specialty coffee, commercial coffee, and certified coffee
• Motivating factors for coffee consumers
• Brewing methods and discuss how they fit with different lifestyles
• Coffee marketing success stories
• Market segmentation strategies and competitive growth strategies

Next Class:

• TO BE ANNOUNCED